An important part of a Social Media strategy for companies is a blogging strategy, but how do you get started? What considerations do you need to make?
Here is a list (far from comprehensive though) that I have put together that should provide answers to these and a host of other questions. These articles and resources are by some of the most authoritative voices on the web on the subject of corporate blogging.
Corporate Blogging Strategy – a very comprehensive post by Douglas Karr, the oldest article on the list but still extremely relevant.
Blogging Strategy 101 – This article is a good place to start
SEOmoz Whiteboard Friday – Corporate Blogging Tips – this video is a must watch when planning your blog to make sure it fits you’re your overall web strategy.
Web Strategy: How to be a Corporate Blog Evangelist – a good post by Jeremy Owyang on how to sell the idea of blogging to your company.
Corporate Blogging: Killer App or Corporate Killer? – 7 key elements to building an effective corporate blog strategy.
What’s the Future of Blogs? What is Your Organization’s Blog Strategy? – Idris Motee takes a look at corporate blog strategy from a different perspective.
Blogging and the Boardroom: Six Steps to Starting a Corporate Blog – Great article, need to sign up for a free membership to get access. It is worth it!
Practical Guide To Starting A Corporate Blog – Jason Falls provides the 5 questions that need to be answered in order to have a successful corporate blog.
Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running – Mario Sundar’s primer comes from his experience of starting up a corporate blog.
What’s the Process for Starting a Corporate Blog? How Long Does It Take? [Part 1 of 3] – Dana Vanden Heuvel breaks down the timelines and considerations for starting a corporate blog.
Top 5 corporate blogging mistakes and how to avoid them
A Guide to Corporate Blogging – a look at the steps that Fortune 500 companies take when setting up a corporate blog.
How to successfully start a corporate blog – a good look at the overall strategy with some different perspectives.
If you have any other great articles or resources for this topic please let me know. I am planning on updating this post on a regular basis.
June 12, 2009 at 5:04 pm |
Nice collection of resources! I’ve added it to my Delicious list of corporate blogging articles:
http://delicious.com/cagedether/corporatebloggingnews
BTW, have you come across many resources dedicated to corporate blogging guidelines?
June 14, 2009 at 8:58 pm |
Hi Daryl, Thanks for the thumbs up. As to corporate blogging resources the following link is a good place to start. http://bloombergmarketing.blogs.com/bloomberg_marketing/2005/03/thomas_nelson_p.html